Ulyana Sergeenko Spring 2015 Couture Collection:

Ulyana Sergeenko

Focus: Ulyana Sergeenko

Ulyana Sergeenko is a Russian designer, socialite and fashion blogger. Dubbed part of the “Russian Mafia” by fashion bloggers alongside fellow Russians Miroslava Duma, Elena Perminova and Vika Gazinskaya, Ulyana Sergeenko fueled her creative style into founding her own fashion label. Sergeenko told Harper’s Bazaar that she owes her fashion training to her modest childhood upbringing “Growing up, we only had two fashion magazines – Feminine Worker and Countryside Woman. We had to sew our own clothes. I was well-known in school because I would always change the designs. I broke the rules.” Even as a young girl she was prone to experimenting and adding creative twists to the provided practical patterns. A couturier’s in the making was born. On a warm July day in 2012 Sergeenko had her first couture show in Paris and received a very warm welcome. Ulyana Sergeenko draws her inspiration from Russian literary characters and fairytale symbolism while preserving modern sophistication relevant today. Sergeenko is popular among celebrity claiming singer Lady Gaga, burlesque performer Dita von Teese, socialite Kim Kardashian and model Natalia Vodianova as clients. Beyoncé appeared in Sergeenko Couture lace cape in her music video “Jealous” and her black velvet bodysuit in “Haunted“.

Ulyana Sergeenko Spring Couture 2015 collection was a celebration of Caucasian folklore. Embroidery on silk gowns, beads and 19th-century elements like bolero and capes were undoubtedly retrospective while the shape and construction of dresses gave them a modern twist.


THE BEACH BEAUTIES Photographer: Edgar Berg Fashion Stylist: Heike Heldsdörfer Makeup/Hair:

Photography : Sonia Szóstak Assistant Photographer : Szymon Goslawski Stylist : EWELINA GRALAK Assistant Stylist : Paulina Polly Kornas Models: Olga Nowotarska & Karola Warzecha Make Up Artist : Gosia Sulima Hair : Michal Bielecki Creative Team : Maggie Szczepanska Bartek Szymkowiak Sinsay Production : Piotr Spodnik Kamila Lawniczuk / AFPHOTO Postproduction : Maciej Byczkowski

Filmed at The Plaza Hotel 1st Assistant: Alvaro Colom; 1st AC: Brian Leisring; 2nd AC: Kyle Taylor Steadicam Operator: Stew Cantrell

Casting Piergiorgio Del Moro and Samuel Ellis Scheinman DM Fashion Studio

A MELANCHOLY TIME! SO CHARMING TO THE EYE! A melancholy time! So charming to the eye! Унылая пора! Очей очарованье! PHOTOGRAPHER: ANDREY YAKOVLEV

RK GALLERY POP UPS - THE AUGMENTED REALITY BOX – an illusionary space soaring in the clouds and serenaded by heavenly chorus. Each performer chants lines from a Georgian poem which float up into the ceiling. These mantras broadcast code into the sky to convene with God. In this new technological era which in some ways enables ever more rapid communication with other worlds and ultimately God.